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AXE, a leader in men's grooming, is an iconic personal care brand that helps guys look, smell, and feel their best. The AXE brand is available in a line of body sprays, deodorant and antiperspirant sticks, shower gels, hair care, face and styling products. AXE gives guys confidence from the minute they wake up in the morning and take a shower to the moment they get ready for a long night out.